In the awake of technology driven society, social media has changed people do better business online. It offers so many realistic innovative opportunities that sometimes people overlook its flaws and forget its limitations. Yes, social media is powerful tool to market a brand and this is a fact. But hidden behind those beautiful truths of social media, there are ugly truths behind it. Here is a more realistic guide that will open your eyes to see how social media
really works.
1. Social media can increase sales
Social media is a new innovation that is incredibly efficient and reliable when it comes to improving product sales and boost a company’s profit. It is proven to be a
convenient marketing campaign for both big brands and small businesses. By just posting compelling content and good use of relevant keywords and hash-tag in different social networking sites you can already gain new visitor
to your website and can able to reach out a larger audience.
Ugly truth: It doesn’t happen overnight, it requires hard work and consistent effort over a dedicated period of time. You cannot see results immediately so you have to be patient in updating your social media. You have to monitor and measure your online visibility. Aside from that, you also need to be consistent in promoting your business. If you are new to social media marketing, there will be a lot of work to do and frustrations will always be around. Even how difficult it is to improve your online business exposure, do not give up. Your persistence and effort will be paid off once you get to see the results.
2. Social media can establish authority
It is not easy to create an authoritative online presence but with the help of social media, establishing your business as an authority will not even make you sweat. Competition is very tight in the world of technology and Internet. And one thing that can make your business stand- out is to differentiate yourself from your competitors. You have to build trust, credibility, and value to your customers to gain authority in your chosen
niche. How? Create an active social media presence.
Ugly truth: As you establish authorship, you will also be exposed not only to your prospect clients but to
detractors as well. You will gain more readers and critics so expect that you will receive more criticisms and negative comments from other bloggers, users, etc. Once your brand get associated with malicious or unpleasant issues on the web, it could blemished or damaged your
brand image. Some will write negative or painful things about your product and when other people read such
feedback it could affect your brand’s reputation.
3. Social media is free
Yes, social networking sites like Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, etc. offer free membership in their websites. Once you have accounts in these sites, you can already start your social media marketing campaign. You can add friends, get followers, and widen your connections all over the web. See? You don’t need to spend a hundred bucks to pay for TV commercials or print advertisements to introduce your services or products. It is given to you for free.
Ugly truth: Registration to various social networking sites is free BUT you still need to invest time, effort, and money in maintaining it. You have to be hands-on in managing your social networking sites. If you cannot do the job due to many responsibilities that you have to attend to in your business you can delegate the tasks to your employees. To get realistic results in your social media campaign, you need to dedicate budget and come up with strategies on how you can make your social media engaging to the audience.
4. Social media helps build high quality relationship One of the benefits of using social media in your business is that it open doors of opportunities for you to get to know your potential customers and it also teach you how to get engaged with them. As you build deeper business relationship to your prospect customers, you can easily identify the needs of your target market. Relationships can result to leads and leads can turn to customers which will direct you to new clients.
Ugly truth: It requires consistency, connection, and good communication skills. You have to stay connected and up to date about the things that interest’s your audience. You have to get involved not only in posting good contents in your blog but you also need to get engaged in social communities and be interested to other things that can attract more new clients.
5. Social media is a widely used marketing tool Studies say that social media is an effective marketing tool to draw in much larger audience and qualified leads. It benefits all kinds of businesses that is why most companies these days are already hooked and using it because they are seeing a good return on their investment.
Ugly truth: It is not a complete marketing strategy. There is a risk on it but some marketers overlooked at it. To use its overall potential, it should be incorporated with other inbound marketing strategies like Search engine optimization, content writing, keyword research, brand reputation, etc.. Once you successfully apply these methods on your marketing campaign expect to get good and valuable outcomes. But if you don’t used its
resources efficiently, all the investment and effort you put on it will go to waste.
really works.
1. Social media can increase sales
Social media is a new innovation that is incredibly efficient and reliable when it comes to improving product sales and boost a company’s profit. It is proven to be a
convenient marketing campaign for both big brands and small businesses. By just posting compelling content and good use of relevant keywords and hash-tag in different social networking sites you can already gain new visitor
to your website and can able to reach out a larger audience.
Ugly truth: It doesn’t happen overnight, it requires hard work and consistent effort over a dedicated period of time. You cannot see results immediately so you have to be patient in updating your social media. You have to monitor and measure your online visibility. Aside from that, you also need to be consistent in promoting your business. If you are new to social media marketing, there will be a lot of work to do and frustrations will always be around. Even how difficult it is to improve your online business exposure, do not give up. Your persistence and effort will be paid off once you get to see the results.
2. Social media can establish authority
It is not easy to create an authoritative online presence but with the help of social media, establishing your business as an authority will not even make you sweat. Competition is very tight in the world of technology and Internet. And one thing that can make your business stand- out is to differentiate yourself from your competitors. You have to build trust, credibility, and value to your customers to gain authority in your chosen
niche. How? Create an active social media presence.
Ugly truth: As you establish authorship, you will also be exposed not only to your prospect clients but to
detractors as well. You will gain more readers and critics so expect that you will receive more criticisms and negative comments from other bloggers, users, etc. Once your brand get associated with malicious or unpleasant issues on the web, it could blemished or damaged your
brand image. Some will write negative or painful things about your product and when other people read such
feedback it could affect your brand’s reputation.
3. Social media is free
Yes, social networking sites like Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, etc. offer free membership in their websites. Once you have accounts in these sites, you can already start your social media marketing campaign. You can add friends, get followers, and widen your connections all over the web. See? You don’t need to spend a hundred bucks to pay for TV commercials or print advertisements to introduce your services or products. It is given to you for free.
Ugly truth: Registration to various social networking sites is free BUT you still need to invest time, effort, and money in maintaining it. You have to be hands-on in managing your social networking sites. If you cannot do the job due to many responsibilities that you have to attend to in your business you can delegate the tasks to your employees. To get realistic results in your social media campaign, you need to dedicate budget and come up with strategies on how you can make your social media engaging to the audience.
4. Social media helps build high quality relationship One of the benefits of using social media in your business is that it open doors of opportunities for you to get to know your potential customers and it also teach you how to get engaged with them. As you build deeper business relationship to your prospect customers, you can easily identify the needs of your target market. Relationships can result to leads and leads can turn to customers which will direct you to new clients.
Ugly truth: It requires consistency, connection, and good communication skills. You have to stay connected and up to date about the things that interest’s your audience. You have to get involved not only in posting good contents in your blog but you also need to get engaged in social communities and be interested to other things that can attract more new clients.
5. Social media is a widely used marketing tool Studies say that social media is an effective marketing tool to draw in much larger audience and qualified leads. It benefits all kinds of businesses that is why most companies these days are already hooked and using it because they are seeing a good return on their investment.
Ugly truth: It is not a complete marketing strategy. There is a risk on it but some marketers overlooked at it. To use its overall potential, it should be incorporated with other inbound marketing strategies like Search engine optimization, content writing, keyword research, brand reputation, etc.. Once you successfully apply these methods on your marketing campaign expect to get good and valuable outcomes. But if you don’t used its
resources efficiently, all the investment and effort you put on it will go to waste.
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